We have all had those moments, its early Saturday morning and all you want is to buy your kicks and go back to sleep. Instead, you go back to bed empty-handed, mad, and beaten by a Bot!  Well Adidas and Nike are looking to level the playing field a little with their recently unveiled sneaker apps.

Adidas Confirmed

Last week “Adidas Confirmed” was introduced as a new and improved way for customers to get their hands on exclusive kicks. Adidas Confirmed uses your phones geo-targeting technology to confirm your location, and when exclusive kicks become available in your area you’ll receive a push notification. All you need to do is , hit the reserve button and pick up your kicks in store, it’s just that easy.

In a recent interview with Forbes magazine, Simon Atkins , Adidas VP of Brand Activation said :

“If you look at the landscape today in our industry, it can be very frustrating… People are faced with several issues that gets in the way of a seamless transaction.  A lot of retailers use a lottery system in brick and mortar.  A lot of people believe the system is rigged.  Because of a live re-sale industry, a lot of people trying to game the system.  We’ve tried to be the first in the industry to cut through all of that.”

Read the full interview here. It’s also no coincidence that the release of the Adidas Confirmed app coincides with the release of one of the most hyped sneakers of the year, the Yeezy Boost 750.

Nike SNKRS 

Not to be out done by Adidas, Nike also released their “SNKRS” app last week. SNKRS looks to stream line your Nike kicks buying experience. It allows consumers to customize their feed on the app, so if all you want is information on Jordans and NSW kicks, that’s all you’ll see. The app also reduces the amount of time it takes to checkout. It gives you the option of having your size, address, and credit card information pre-set.

So which App is better ?

While both are steps in the right direction, it would be nice for Nike to use a location-based reservation system. We’ll see how well the Adidas Confirmed app works when the Yeezy Boost 750 gets a wider release later this month. What are your thoughts? Will these apps be the new way you buy kicks?

Our Get Fly Kicks team is always hard at work finding the kicks you want to wear, check out the latest Adidas and Nike kicks our Get Fly Kicks team found at the best price online. Curated , Fly, Best Price. Shop Now!

As always , stay safe , stay fly.

– Javier Ponce

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A Brief History – AIR JORDAN I

Air Jordans History, The Secrets Out, In 1984, in the wake of winning a national title at the University of North Carolina and a Gold Medal at the Olympic diversions in Los Angeles, Michael Jordan was chosen third by the Chicago Bulls in the NBA Draft. That year Nike additionally marked Michael to a five-year underwriting contract worth a reported $2.5 million (or more eminences). There was at first some doubt over the heavy contract being given to a problematic promoting thing, yet MJ was fast to prove the pundits off-base.

In 1985, Nike gave Jordan and his mark line of tennis shoes and attire an extraordinary logo – obviously, this line was made to be altogether different from Nike’s past b-ball endeavors.

Originator Peter Moore was given the errand of thinking of the first Air Jordan shoe. The Air Jordan 1 offered the Nike Swoosh on the mid board and a recently composed wings logo on the upper lower leg. The primary Air Jordan was comparable in outline to other prominent Nike models discharged in the 1980s, such as, the Air Force 1, Terminator and Dunk. The Air Jordan I emphasized a Nike Air unit for heel padding, cushioned froth lower leg collars for extra assurance and a toe overlay for added lockdown.

Despite that the AJ 1 needed innovation, the colors and social awareness set the tennis shoe industry on its ear. The Air Jordan 1 made ready for vivid ball tennis shoes. It changed the way individuals took a gander at sports shoes. Amid the 1985 NBA season, Michael wore the Air Jordan 1, which retailed for $65 – at the time, the most extravagant b-ball shoe available. The AJ I Black/Red colorway was banned by the NBA in view of standards in regards to shoe colors; Jordan was fined $5,000 for each amusement he wore them (Nike happily paid, as the fines made significantly more buzz around the Air Jordan 1). MJ’s youngster crusade brought about an All-Star appearance, Rookie of the Year respects and driving the Bulls to the playoffs after a four-year unlucky deficiency. Michael wore the Air Jordan I Red/White/Black as he scored 63 focuses against the Boston Celtics in the 1986 playoffs. Despite the fact that the Bulls wound up losing to the Larry Bird-drove Celtics, Michael demonstrated that he was one of the brilliant youthful stars in the NBA.

The Big Secret?

There was no new technology in the original Air Jordan 1 that made it any different from other Nike shoes, it was pure branding and marketing genius that took the Air Jordan brand through the stratosphere.

How big is the Air Jordans Brand to Nike?

According to a Forbes.com article by: Kurt Badenhausen

“Jordan earned an estimated $80 million last year from corporate partners Nike, Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances. Other Jordan assets include six restaurants, a North Carolina car dealership, a motorsports team and his 80% stake in the Charlotte Bobcats. Jordan out-earns almost every member of the world’s highest-paid athletes 10 years after his last NBA game (Floyd Mayweather topped Forbes June 2012 list with earnings of $85 million).

The Jordan Brand, a division of Nike, is responsible for the vast majority of MJ’s earnings. Jordan partnered with Nike after being drafted by the Bulls out of North Carolina in 1984. The original five-year deal was worth $500,000 annually, plus royalties. The terms of Jordan’s current deal with Nike are a closely guarded secret, but royalties now generate more than $60 million annually for MJ, according to sources.

Nearly 30 years later, the brand is still a marketing juggernaut. It controlled 58% of the U.S. basketball shoe market in 2012, according to research firm SportsOneSource. The Jordan Brand’s parent, Nike, was second with a 34% share, while Adidas (5.5%), Reebok (1.6%) and Under Armour (0.6%) divvied up the leftovers.” You can read the entire article here

$60 million annually for MJ, according to sources.

Our team has looked up some great deals on the latest Air Jordans to go on sale. Which you can see below, or you can Get Fly Kicks Here  for all the Jordans in the store!

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